Where Atlantic Boulevard Meets The Ocean

Great Restaurants At Beaches Town Center

Great Shopping With A Cool Ocean Breeze

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Welcome To Beaches Town Center!

Beaches Town Center is the heart of Neptune Beach and Atlantic Beach, where Atlantic Boulevard meets the ocean, twelve miles east from downtown Jacksonville. The inviting, pedestrian friendly area offers many boutiques, fitness centers, restaurants and two oceanfront hotels in close proximity - a destination appealing for both tourists and locals! It’s all right here: a wealth of choices to shop, dine, relax and simply enjoy the beautiful courtyards and bricked walkways, outdoor seating and the beautiful ocean breezes.


EMILIEChatting with the Moms of BTC

When it comes to running a business and a family simultaneously, there’s no shortage of challenges. From balancing school schedules and business hours to changing diapers and menus, being a mom at home and a boss at work takes a special level of finesse.

To gain a little insight on what it takes to master both sides, we chatted with some seriously boss babes who run businesses around Beaches Town Center. From restaurants to retail, here’s what they had to say.

  • Buy More, Save More at Jaffi’s Annual Sale
    Buy More, Save More at Jaffi’s Annual Sale Revamp and refresh your wardrobe with Jaffi’s huge Buy More, Save More Sale! Starting now, snag 40% off all marked down merchandise. PLUS, 50% off when you buy 5 items, 60% off when you buy 6 items and 70% off when you buy 7+. Don’t wait—all of the goodies go fast!
  • Get Your Pure Barre on at Hotel Palms 6/28
    Get Your Pure Barre on at Hotel Palms 6/28 Push it to the limit among the palms in the courtyard at Hotel Palms on June 28th. Sweat it out with a pop-up class at 6:30 p.m., featuring jams to move to provided by DJ Tad Jennings. Plus, tasty bites provided by Fit. Fab. Foods Jax. Tickets are $10 and available at the door.
  • Got a Furry Friend? Yappy Hour is Back Every Wednesday!
    Got a Furry Friend? Yappy Hour is Back Every Wednesday! Get out there and socialize with your favorite pup pal! Southern Grounds is bringing Yappy Hour back for the summer, so don’t miss out. Enjoy live music, doggie pools, homemade dog treats- plus, $1 off beer and $2 off house wines. The fun goes from 6-9 p.m. every Wednesday in the Courtyard at 200 First Street.
  • Spend a Thursday with the ‘Best Little Art Walk in Town’
    Spend a Thursday with the ‘Best Little Art Walk in Town’ The North Beaches Artwalk is held every third Thursday each month from 5pm-9pm. With over 55 participating artists, this event is a diverse art destination & shopping experience that features visual thrills and energetic live performers. Bring the whole family for free and enjoy what the locals have to offer! Click here for more information.

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