AshleGryre is a luxe women's boutique located in the heart of a resort beach community in the town of Atlantic Beach, Florida. We carry a carefully edited selection of clothing and accessories from a range of unique and well trusted designers.

When Ashely was torn between continuing her 9 to 5 corporate routine (with two master’s degrees in tow) and venturing into the world of fashion, her mom Robin was convinced that perhaps the early days of sifting through racks at children's clothing stores had left a lasting impression. The simplicity of a shared weekend ritual and a love for flipping through stacks upon stacks of fashion magazines at childhood led these two to take a risk on an adventure that really began years ago (before they even knew it). Being the best of friends, this mother and daughter team hardly ever do anything without the other so naturally came the inception of AshleGryre.

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Robin, with a passion for new challenges and years of marketing and business experience, and Ashely, with a passion for designer labels and fascination for avante garde styles, used a play off of Ashely's first and middle name to begin the story. And “AshleGryre” was born.

What makes AshleGryre different from other boutiques?   

AshleGryre strives to provide our clientele with a family-oriented atmosphere that includes a one of a kind shopping experience. Our store motto is "Fashion for all"…so whether you're a busy student, a full time mom with little to no “me” time, a doting grandmother, a career-driven jet setter, or a friend looking for that perfect gift, we know you'll remember your visit to AshleGryre and leave feeling like family!

Whether you have a specific styling need or are on a quest for a complete wardrobe revamp, we aim to provide a custom and personalized experience from the moment you walk into "the closet" at AshleGryre.

Most importantly, genuine customer service is our priority. We always enjoy meeting new people and, true to style, making new friends!