Upcoming Events

From StyleWeek to Coastal Carnivale, 2018 was remarkable year filled with amazing memories for Beaches Town Center-- all of which we were happy to share with you! Check out some of these events below.

CC 2018

COASTAL CARNIVALE - February 9th, 2018

The successor to BTC’s Full Moon Party, Coastal Carnivale lit up the night this past February with a glittering Venetian-meets-Ocean theme. Masquerade masks were abundant, and so was amazing entertainment, food and drinks. All in an effort to raise money for BTC’s 2018 landscaping initiative, there were spectacular raffle prizes donated and nearly 100% participation from our amazing merchants.

Check out photos from the event here.

And don’t miss out on the second annual Coastal Carnivale, coming up on Friday, 2/22/2019. For more info & to purchase tickets, click here.

BTC Donna 2018

THE DONNA MARATHON - February 10th, 2018

Known by the locals as the best place to cheer on the amazing DONNA runners, Beaches Town Center is always host to the biggest block party stretch of the race. With rowdy participation and support from merchants and neighbors alike, cheering on the participants of the race is one of our favorite things to do!

And in 2019, the love affair between BTC and the DONNA is going to grow even bigger as we become the official starting point for the marathon and host for the race weekend. We can’t wait to see everyone get out there and cheer!

For more info on the race weekend, click here.

HP Fashion Show 2018


BTC kicked off the year in style with its first merchant-driven Fashion Show & Pop Up Party in February, all for a good cause! With the perfect hip background provided by host Hotel Palms, the party was nothing short of amazing-- and even raised proceeds for Dreams Come True, a local wish granting organization dedicated to fulfilling the dreams of children with life-threatening illnesses. $4700 raised, to be exact.

Stunning spring fashions walked the runway into the night, with looks styled by BTC boutiques Jaffi’s, AshleGryre, Drift, Fig & Willow and Jax Surf & Paddle, while rooms of the hotel were decked out and decorated with mini pop up shops from participating merchants and other friends of BTC. It was definitely a party not to be missed!

Check out more photos from the event here.

And for more info on Dreams Come True, take a peak at all of the amazing work they do and find out how you can get involved here.



Boasting 32 amazing years, the best festival at the Beaches returned in full force with a thrilling lineup of live entertainment, talented local vendors, tasty bites and fun for the whole family.

This year’s band lineup included: Wes Cobb, Briteside, Kim Reteguiz & the BlackCat Bones, Firewater, Bad Habits, Lucky Stiff, Smokestack, Mosquitos, Gov Club, Lee Kuhn, Japanese Peanut, Faze Wave, Little Dolls, KSICK, Austin Park and Mojo Roux.    

The food that filled everyone’s bellies: Balu's Surf Shack, Twisted Okie BBQ, El Agave Azul, Pie Daddy, Big Island Bowls & Team Love Seafood.
As the biggest Beaches Town Center Agency-hosted fundraiser, we had an amazing time getting out their with our neighbors and partying with the locals-- all to benefit our little BTC area!


NORTH BEACH KICK-OFF TO GOLF - September 17th, 2018

Partnering with Web.com to showcase their Tour Championship for another amazing year, the North Beach Kick Off to Golf showcased everything wonderful Beaches Town Center has to offer, combined with the fun of all things golf! With all proceeds from the event directly going to benefit BTC, we had an amazing community outpouring of support.

Check out more photos from the event here.

FF 2018

ANNUAL FALL FESTIVAL - October 20th, 2018

It wouldn’t be a year at Beaches Town Center without the annual Fall Festival! We always look forward to this fun-filled event where kids are encouraged to come dressed in their spooky best. From superheroes to slices of pizza, we saw it all at this year’s party-- and had fun doing it!

Check out more photos from the event here.

TOH 2018

TOUR OF HOMES - October 20th, 2018

For the third year in a row, the annual Beaches Tour of Homes showed us how the residents of Neptune and Atlantic Beach live. We took a peek inside of some of the coolest abodes in the 32233 and the 32266, ogling sprawling livings adorned with accents from Italy, steeped in presidential history and more.

Check out more photos from the event here.


BTC INAUGURAL STYLEWEEK - October 18th through the 25th, 2018

Ending the year on a highly stylish note, Beaches Town Center partnered with our amazing merchants in a community-driven event that was a first for the area-- BTC StyleWeek! An entire week jam-packed with events, it was a total celebration of all things fashion, epicurean and gifting.

Kicking off with a fashion show around the palm trees between One Ocean and the Seahorse Inn, the week continued with a flurry of special events, merchant-run trunk shows and more, ending with a spectacular Grand Finale fashion show at One Ocean!

Check out more photos from the event here and here.

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As you an see, 2018 was nothing short of amazing for Beaches Town Center! We can’t wait to make even bigger and better memories with you in 2019.

Starting the year by purging your closet? Jaffi’s is here to help! Refresh and revamp your wardrobe with their huge Buy More, Get More Sale. Shop select highlighted merchandise for 40-70% off, now until it’s gone. The more items you find, the more discount you’ll get!

Snag 5 items, receive 50% off your total, find 6 items, receive 60% off or find 7 or more and get 70% off your total.

Don’t miss out-- things are going fast!

NEW In 2019, DONNA Marathon Weekend will start and finish at the Beaches Town Center! Held February 8–10, 2019, DONNA Marathon Weekend will include a 5K, Half Marathon, Marathon, Ultramarathon and Event Challenges and will again fill the Beaches of Northeast Florida with thousands of runners from all 50 states and many countries. Participants enjoy an even flatter, faster Boston-Qualifying marathon course that takes them through the four beautiful beach communities of Atlantic Beach, Neptune Beach, Jacksonville Beach and Ponte Vedra Beach with scenic views and an outpouring of crowd support. Runners can expect water stations nearly every mile, race day temps averaging 55° F, and streets lined with a 26-mile beach block party. And it’s pink. Very pink.  There’s a reason this event has been recognized by CNN Travel as one of the “Seven Marathons Worth the Trip” and “Favorite Charity Race” from the readers of Women’s Running Magazine. They are the National Marathon to Finish Breast Cancer.  Start Training. 

Click here to visit the foundation website.

Keep up with everything DONNA:
Facebook: @26.2withdonna
Instagram: @262withdonna
Twitter: @262withdonna

In support of the DONNA Marathon, select Beaches Town Center merchants will be offering special discounts and freebies to runners and guests marathon weekend, February 8-10. Check them out below:
FREE friendship bracelet to all runners, plus 10% off their entire purchase. 10% of all sales made on 2/10 will go directly towards the DONNA Foundation.
COOP 303
Happy Hour pricing available all weekend to participants.
Runners, use this link to get 30 Days of Dance Trance for $30. It is good for either location, downtown or Neptune Beach: http://bit.ly/DTDonna
20% off full priced purchases.
20% off your entire purchase for runners, plus 10% of all sales made on 2/10 will go directly towards the DONNA Foundation.
FREE pink Tyler Candle Co. votive candle to all runners, plus 20% off all purchases. In addition, 10% of sales made on 2/10 will go directly towards the DONNA Foundation.
‘Pink’ Alla Rosa pasta for $12.00 all weekend.
Pasta combo for $12.00 with a choice of Lasagna, Baked Ziti, or spaghetti.
‘Giving up is KNOT a choice’ Breast Cancer Awareness ribbon garlic knots.
Saturday and Sunday brunch and bottomless Pink mimosas and poinsettias (along with our original mimosas) from 10am-2pm
20% off their entire purchase for runners.
FREE goodie pack, plus 20% off your entire purchase.
20% discount to anyone coming in with a medal the Monday-Wednesday following the race. Dine in only, cannot be combined with other promos or discounts.
FREE chocolate covered strawberry for participants, Feb. 8th - 10th. 25% of all proceeds raised from sales of their breast cancer awareness chocolate lollipops will go directly to the DONNA Foundation.
All runners will receive 10% off their purchase, plus a FREE Ragtime microbrew!
FREE 2-pack of pink ribbon car coasters, plus 10% off all purchases.
FREE appetizer with purchase. $10 bottomless mimosas and $7 bloody marys during Sunday brunch from 11-2.
FREE coffee in the Runners Village through the weekend.
FREE kids scoop to all runners.

This annual fundraiser for Beaches Town Center Agency, the nonprofit created for the betterment of "The Corner" at Beaches Town Center in Atlantic and Neptune Beaches. This event, held at One Ocean, will feature music, a silent auction with items donated from area restaurants and shops and will be the party of the year. Food and open bar included with ticket.

The Beaches Town Center Agency, a 501.C3 entity, works for the improvement of the Atlantic Beach/ Neptune Beach Central Business District. We strive to protect its unique character as a traditional neighborhood, and enhance its presence as an economic and cultural town center. BTC is a popular destination for shopping, eating and entertainment.

BTCA fundraising efforts provide the capital to improve the AB/NB Central Business District. The main goal is to make the area more inviting and pedestrian friendly with major enhancements in landscaping and public amenities. Major projects include area landscaping, holiday lighting and decorations, hosting events, banners and signage.

To purchase tickets, click here.

The North Beaches Artwalk is held every third Thursday each month from 5pm-9pm. With over 55 participating artists, this event is a diverse art destination & shopping experience that features visual thrills and energetic live performers. Bring the whole family for free and enjoy what the locals have to offer!
Click here for more information.

Get out there and socialize with your favorite pup pal! Southern Grounds is bringing Yappy Hour back for the summer, so don’t miss out. Enjoy live music, doggie pools, homemade dog treats- plus, $1 off beer and $2 off house wines. The fun goes from 6-9 p.m. every Wednesday in the Courtyard at 200 First Street.

Clear your mind and get your body ready for the New Year with a little bit of Tai Chi! Learn the principles and benefits of this slow meditation in motion with Sheri Nicholson on Tuesdays and Thursdays from 6:30a.m. to 7:30 a.m. in the Courtyard at 200 First St.

Sponsored by Southern Grounds, Boutique Unique, First Street Gallery and Red Daisy. For more info, call (904) 234-0038 or click here.

Do some good with your daily brew. Starting this month, the 4th Tuesday of every month will be known as Jay Fund Tuesday at Southern Grounds! With every purchase made, 10% of proceeds made will go directly to the Tom Coughlin Jay Fund Foundation to help local families tackling childhood cancer! Help Southern Grounds BE THERE for the Jay Fund so they can continue to BE THERE for families in need!

For more information on the Tom Coughlin Jay Fund Foundation, click here.

Free Public Parking
Public Parking is available along the street on Atlantic Blvd, First, and Second Street.

Pay to Park
A Pay to Park lot is available at the corner of Second and Lemon Street for $2.00 per hour for the first 3 hours and $5.00 per hour thereafter (Credit/Debit Card Only).  Pay to Park Hours are as follows:
Parking is free until 11am daily
Thursday: 4pm-2am
Friday: 4pm- 2am
Saturday: 11am-2am
Sunday: 11am-2am

Community Valet
Valet Parking is available every night starting at 4:30pm and Saturday/Sunday Starting at 11am between First and Second Street between Lemon Street and Atlantic Blvd. Valet parking is $15 for area visitors and is complimentary for customers of the following businesses (ticket validation is required):
Flying Iguana
North Beach Fish Camp
Island Girl

Beachside Buggies
Beachside Buggies provides FREE rides and recommendations to the residents and visitors of the beaches community. They operate environmentally friendly, zero emission, long-range, 8-10 seater electric carts and 14 passenger vans.

Website: www.beachsidebuggies.com

Hours Of Operation:
Monday-Wednesday 3pm-Midnight
Thursday-Friday 3pm-2am
Saturday 11am-2am
Sunday 11am-Midnight

Start the New Year off on a literary foot with two events at The BookMark!

Friday, January 25th - NYT Bestselling Author Tim Dorsey
New York Times bestselling author Tim Dorsey will appear at the BookMark on Friday, January 25th at 7:00 PM, introducing his new Serge adventure, No Sunscreen for the Dead.
Tim Dorsey, described by The Boston Globe as "compulsively irreverent and shockingly funny", is the author of twenty-two Serge A. Storms novels.
In No Sunscreen for the Dead , Dorsey turns Serge loose in the Sunshine state with another zany adventure—this time, he and Coleman are headed for one of the largest retirement villages in the world.  He may be a murderous sociopath, but even he will need a place to retire to one day.  Proving that his heart is in the right place, in an effort to "do good", he and Coleman get involved in a plan to recover funds for some of the residents who have been swindled—and Dorsey's trademark craziness ensues.
"All Dorsey mayhem is vintage Dorsey mayhem, but Florida's retirement scene provides the perfect backdrop for this latest round of lunacy." (Kirkus Review)
"Tim Dorsey has visited The BookMark with every new book, and he never fails to entertain us with new Serge stories and tales of road trips around our beloved state," says owner Rona Brinlee.
Join us Friday, January 25th at 7:00 PM, and meet Tim Dorsey!

Saturday, January 26th - NYT Bestselling Author James Rollins
New York Times bestselling author James Rollins will appear at The BookMark on Saturday, January 26th at 7:00 PM, introducing his 14th Sigma Force mystery, Crucible: A Thriller.  New York Times bestselling author Steve Berry will be introducing him.
James Rollins is a New York Times bestselling author of international thrillers, whose works have been translated into more than forty languages, with more than 20 million copies sold.  Rollins "unveils unseen worlds, scientific breakthroughs, and historical secrets—and does it all at breakneck speed and with stunning suspense".
In Crucible: A Thriller , Commander Gray Pierce's own home is ransacked, his pregnant lover is missing, and the only witness is his best friend's wife, Kat, who lies comatose on the kitchen floor. A brilliant neurologist tries a radical treatment in an attempt to "unlock" Kat's mind long enough to ask some questions. What Kat tells them sends Sigma Force on a frantic quest for answers that are connected to mysteries reaching back to the Spanish Inquisition, and to one of the most reviled and blood-soaked books in human history—a Medieval text known as the Malleus Maleficarum , the Hammer of Witches.
Join us Saturday, January 26th at 7:00 PM, and meet James Rollins AND Steve Berry!

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