Upcoming Events

Mystery author Roger Johns will be at The BookMark on Monday, January 22 from 2pm–4pm to meet readers and sign copies of his new book Dark River Rising. In this debut novel, Baton Rouge Police Detective Wallace Hartman has had better days. With her long-time partner and mentor on medical leave and a personal life in shambles, she's called to the scene of a particularly gruesome murder: the body of a known criminal has been found in a deserted warehouse, a snake sewn into his belly. When federal agent Mason Cunningham arrives on the scene, Wallace expects a hostile takeover of the case. But when a scientist with ties to the victim goes missing from a government lab, she needs Mason's federal connections as much as he needs her local insight, and the two form an uneasy partnership. "Johns' first novel is an exciting police procedural rolled into a romantic thriller that hints of more to come" (Kirkus Review).
 
Roger Johns is a former corporate lawyer and retired college professor with law degrees from Louisiana State University and Boston University. During his nearly two decades as a professor, he served on the editorial staffs of several academic publications and won numerous awards and recognitions for his teaching and scholarly writing. Roger was born and raised in Louisiana. He and his wife Julie now live in Georgia.

Defrost after the holidays with a little sale shopping at Jaffi’s. The more items you buy, the more money you save-- so stop in and start looking! All highlighted items in-store will be 40% off, while 5 sale items will be 50% off, 6 will be 60% off and 7+ will be 70% off. It’s going fast, so grab your girls and get shopping!

Join Sailors Siren as they make room for new goodies with their GOTTA GO sale! Come shop your favorite salt air goods at crazy discounts. Plus, there’s still a great 60% off sale section up for the taking! You’re not gonna wanna miss a thing, so make sure you mark your calendars for 1/18 1/20 & 1/25-1/27.

Mark your calendars for an event you definitely don't want to miss...

Join us on Thursday, February 22nd from 6pm-9pm as Hotel Palms Presents The Beaches Town Center Boutique Fashion Show and Pop Up Party to benefit Dreams Come True of Jacksonville, Inc. - a local wish granting organization dedicated to fulfilling the dreams of children with life-threatening illnesses. All proceeds from ticket sales will be donated directly to Dreams Come True and assist in sending a local child on their dreams.

This event will feature an amazing runway showcasing the hottest in spring fashions from Jaffi's, AshleGryre, Fig & Willow, DRIFT Boutique and Jax Surf and Paddle, PLUS fun pop-ups from your fave BTC merchants!

TICKET INFO:
General Admission ($25) - entry to the party and one drink ticket.
VIP ($50) - entry, preferred seating, two drink tickets and a swag bag.
*Tickets will be limited, so grab them fast!

To purchase tickets, and for more info, please click here.

If you’ve ever been to a Beaches Town Center party, you know they’re often the talk of the town. From friends to neighbors, everyone buzzes with excitement— making it the perfect recipe for a “can’t miss” event.

Now there’s a full moon rising and a new party’s in town…

Enter Coastal Carnivale, a Venetian masked ball even Cinderella would be jealous of. Boasting a beautiful atmosphere of aqua and chocolate swirls, shells and sparkles, you’d be crazy to miss it.

> For earlybird tickets and more info, click here.

To get a little sneak peak insight, we chatted with one of the event’s organizers, Tracy Raymond, about all things Coastal Carnival:

So, a little bit more on the theme…
Think of Coastal Carnivale as a masked ball meets the Atlantic Ocean. Partygoers will be encouraged to wear their best ‘dressy beach chic’, with masks provided. A grown-up take on ‘Under the Sea’.

What exactly makes CC the “can’t miss” event of the year?
Great food and amazing service from One Ocean (as always) for starters. Couple that with incredible auction items from Beaches Town Center merchants, alcoholic beverages included and entertainment provided by none other than the Chris Thomas Band and you’ve got yourself a party you won’t want to miss!

Proceeds from the event go directly the Beaches Town Center Agency, something many locals might not be aware of. What is the Agency and what does it do for the area?
The BTCA is a non-profit that exists for the overall betterment of the combined area where Atlantic Blvd meets the Atlantic Ocean. Landscaping, hardscaping, Christmas decorations, signage and parking are just a few things that the BTCA does. Support for CC is support for your local Beaches Town Center, simple as that!

How will Coastal Carnivale be different from the famed Full Moon Party?
The CC will have many differences—from food and beverage choices, to the “silent” auction process. New “live” auction donations will be bigger and better than ever, too. From spectacular trips to one-of-a-kind experiences from local businesses, there’s something for everyone.

What’s your favorite part about organizing “the” party of the year?
My favorite part is the chance I get to work with all the great people in our community. SO many terrific locals volunteer to make this event the party of the year. It’s the perfect way to raise funds for “The Corner” and socialize with people from all over the area!

Excited? Then mark your calendars for Friday, February 9th, 2018.

For earlybird tickets and more info, click here.

It’s no secret that Beaches folks are the smartest around—so it isn’t surprising that Beaches Town Center merchants swept the board this year in the annual Best in Jax polls!

From Best Burger to Best Boutique, the city spoke and let everyone else know just how award-worthy BTC is. And while all of our businesses are winners in our book, these are the ones that snagged the bragging rights:


Dance Trance Fitness
• Best Dance Studio – Folio Weekly
• Best Group Fitness Class – Jacksonville Magazine FabuList

Guaranteed to get your blood pumping, Dance Trance is a welcoming environment for people of all dance skills. Whether you’re a regular like J. Lo or more of an Elaine Benes, their skilled instructors will guide you through upbeat sets designed to encourage fun and shed pounds.

Visit Them When: you’re sick of the same old workout routine, or your palates instructor made you cry during your last session and you’re too embarrassed to go back.


Flying Iguana
• Best Girls Night Out – Jacksonville Magazine

Looking to try somewhere new for when your girl group of choice hits the town? Look no further than Flying Iguana, our friendly neighborhood taqueria and tequila bar. With live music every weekend, impressive handcrafted drinks and tableside guac, you can’t go wrong.

Visit Them When: you finally find a babysitter you can trust.


Hawkers
• Best New Restaurant at the Beaches – Jacksonville Magazine

Change is hard for some people, but trying something new isn’t so scary when it’s just so darn tasty. That’s why we’re so glad Hawkers picked the Beaches Town Center when they wanted to open a new location. From noodles to brews, they’re the coolest spot beachside when you want something a little different.

Visit Them When: you’re ready for something more adventurous than lo mien or fried rice, or when you need a FOMO-worthy shot for the ‘gram.


Island Girl Cigar Bar
• Best Bar/Lounge – The Beaches Leader

Kick back, relax and light up a cigar—Island Girl is the premier spot at the Beaches Town Center for unwinding. With 28 beers on tap, nightly specials and a large, walk-in humidor, they’ve got everything you need to blow off some steam in style.

Visit Them When: you want to look as cool as Al Pacino in Scarface.


Jaffi’s
• Best Clothing Shop – The Beaches Leader
• Best Boutique at the Beaches – Jacksonville Magazine

You know what they say—what you aren’t born with, you can always buy! And if you’re on the market for a sense of style, the friendly girls at Jaffi’s will be more than happy to help. From business casual to beach living chic, this Beaches Town Center boutique has been helping women look and feel their best for almost 17 years. Their huge selection doesn’t hurt either.

Visit Them When:  you’re a mom but you refuse to wear mom jeans, or when you realize the “cold shoulder” thing everyone’s talking about isn’t just what you give someone when you’re mad.


Joseph’s Pizza
• Best Takeout/Delivery at the Beaches – Jacksonville Magazine
• 11 Best Pizza Places in Jacksonville – Jacksonville Magazine

There comes a time in everyone’s life when you outgrow the $5 special at Little Caesars. As sad and as cost inefficient as it may be, it’s just a fact, people. Enter Joseph’s Pizza; the pizzeria that separates the children from the adults. Say sayonara to pepperoni and cheese-- the Gyro or the Joseph’s Special is where it’s at.

Visit Them When: you’ve always wanted to play bingo and eat pizza at the same time, or when you want to dine outside with your dog.


KYDS Children’s Boutique
• Best Kids’ Clothing – Jacksonville Magazine

Offering the freshest, hottest trends in children’s fashion, KYDS has been a staple of the Beaches Town Center community since opening its doors in 2001—and new owners Melody Snelen and Rachel Crismond are making sure it stays that way.

Visit Them When: you need a baby gift to knock someone’s socks off, or when your tween refuses to wear what you pick out. (Sorry, mom!)


Mezza Restaurant & Bar
• Best Italian – The Beaches Leader

If your idea of fine Italian dining is eating Spaghetti-Os out of a can, it’s time to up your game. A longtime member of the Beaches Town Center community, Mezza Restaurant & Bar has been serving up classic dishes done right. You know, the kind of pasta Mario Batali would be proud of.

Visit Them When: you want to recreate the iconic Lady & The Tramp spaghetti scene.


M Shack
• Best Burger in Jax – Folio Weekly

Look, everyone loves to say their burger is the best-- and maybe your mom told you yours was. But until you’re actually voted Best Burger in Jax, step aside and let the folks at M Shack do the grillin’. Their menu is filled with meaty delights that are always cooked to perfection, so take your pick—you can’t go wrong!

Visit Them When: you’re ready to graduate from your favorite dollar menu burger, or when your doctor tells you your iron count is low.


North Beach Fish Camp
• 9 Best Places to Get Seafood in Jacksonville – Jacksonville Magazine

Living in a city by the sea definitely makes folks choosier when it comes to picking where they get their seafood from, so imagine how happy we are that North Beach at Beaches Town Center made the list. From daily specials to decadent desserts, there’s no losing when it’s time to order.

Visit Them When: you’re ready to eat tuna that doesn’t come in a can.


Ocean 60
• Best Martini – Folio Weekly
• Best Date Place – The Beaches Leader

First dates can be hard, but your chance of scoring a second one is increased by 50% when you take them to Ocean 60. And since we can’t exactly cite that, you’re just going to have to trust us when we say that it’s pure, scientific fact. From expertly mixed martinis to impressive, but unpretentious bites, this martini room isn’t one to miss.

Visit Them When:  you’re trying to upgrade your definition of “ fine dining” from eating oreos off of grandma’s china because you forgot to wash the dishes again, or when you really, really like someone.


One Ocean Resort & Spa
• Best Mani-Pedis – Jacksonville Magazine’s FabuList
• Best Massage – Jacksonville Magazine

When it comes to getting beautiful at the beach, there’s no better place than the Spa at One Ocean Resort. From pretty, painted toes to massages and facials, they’re experts at maximizing relaxation.

Visit Them When: you can’t tell where your knots end and your normal muscles begin.


Poe’s Tavern
• Best Burger – The Beaches Leader
• Best Burger at the Beaches – Jacksonville Magazine

Look, we know M Shack also got voted Best Burger—but Beaches Town Center is big enough for the both of them. For the other best burger, make sure you stop by Poe’s Tavern. With classics and rotating specials, there’s a patty for every person.

Visit Them When: you think “gee, I really wish there was somewhere I could eat a burger and think about the literary works of Edgar Allen Poe at the same time!”


Sliders Seafood Grill
• 9 Best Places to Get Seafood in Jacksonville – Jacksonville Magazine

Seafood is an easy thing to fudge, so we’re glad Sliders Seafood Grill is consistently a good thing. A staple of the Beaches Town Center community for many years, its been the go-to place for locals in the know with no signs of slowing down.

Visit Them When:  one round of oysters just isn’t going to cut it.


Southern Grounds & Co.
• Best Coffee Spot – The Beaches Leader
• Best Coffee Shop at the Beaches – Jacksonville Magazine

Whether you’re a coffee snob or a faithful pumpkin spice follower, Southern Grounds & Co. has a brew to satisfy all types of coffee lovers. Their cozy café is perfect for working on your next novel (you know, the one you keep saying is the “next Harry Potter”) or your college thesis. And their food isn’t half bad either.

Visit Them When: you can’t remember the difference between tall, grande and venti, or the cute barista you had a crush on at the other coffee spot quit.


Whit’s Frozen Custard
• Best Ice Cream/Yogurt Store – The Beaches Leader
• Best Desserts at the Beaches – Jacksonville Magazine

If chocolate or vanilla just doesn’t cut it for you, Whit’s is the answer. Boasting a rotating calendar of custard concoctions every month, there’s always something new. Which, now that we mention it, is the perfect excuse for daily ice cream consumption…

Visit Them When: you need to bribe the kids, or when the dollar soft serve at your local drive thru just isn’t cutting it anymore.

The North Beaches Artwalk is held every third Thursday each month from 5pm-9pm. With over 55 participating artists, this event is a diverse art destination & shopping experience that features visual thrills and energetic live performers. Bring the whole family for free and enjoy what the locals have to offer!
Click here for more information.

Clear your mind and get your body ready for the New Year with a little bit of Tai Chi! Learn the principles and benefits of this slow meditation in motion with Sheri Nicholson on Tuesdays and Thursdays from 6:30a.m. to 7:30 a.m. in the Courtyard at 200 First St.

Sponsored by Southern Grounds, Boutique Unique, First Street Gallery and Red Daisy. For more info, call (904) 234-0038 or click here.

Free Public Parking

Parking is FREE until 11am daily in the lot at the corner of Second and Lemon Street and after 11 am the lot is available for $2.00 per hour for the first 3 hours and $5.00 per hour thereafter. Free Public Parking is also available along the street on Atlantic Blvd, First, and Second Street.

Pay to Park Parking after banking hours is available at Bank of America for $5 courtesy of the Beaches Town Center Agency and the Merchants Association!

Pay to Park Parking at the Sea Horse Oceanfront hotel is always available.

Beachside Buggies

Text Beachside Buggies at 904-887-4441 for a FREE Ride! Beachside Buggies is a new and exciting way for people to get around the Jacksonville Beaches. Vehicles are fun, safe and environmentally friendly.

Community Valet

Valet Parking is available every night starting at 4:30PM and Saturday/Sunday Starting at 11:00AM between First and Second Street between Lemon Street and Atlantic Blvd. Valet parking is $15 for area visitors and is complimentary for customers of the following businesses (ticket validation is required): Flying Iguana, North Beach Fish Camp, Ragtime Tavern, Mezza, Mshack, Island Girl, Doro, Hawkers and Jaffis & Kyds

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